Written by Sarah J. Grezlik
Many companies today are trying to find ways to trim that fat off their budgets and yet keep their advertising at a progressive pace. That can be very difficult if you are contemplating hiring a full-time employee to handle only the advertising and Social Media aspect of your business. Malachi Marketing LLC offers a solution that many smaller companies have come to embrace.
The typical advertising agency can be out of reach for many small businesses to implore for help with their advertising, and based on the income and the size of the company it may not be feasible. Large scale advertising agencies can offer big companies great exposure on a larger scale nationally and produce top of the line campaigns that a smaller company could never afford. So how does the smaller company keep up and grow when the budget keeps them from progressing to that level?
That is where a business like Malachi Marketing LLC can offer the solution that you are looking for. Because we are independent you are not burdened with normal employee issues that a full-time or even a part-time employee would require the company to take care of.
Now you can hire a company part-time based on the actual work that is handled for a fraction of what it would cost the company to hire a full-time or even a part-time employee. You have the same control over what is happening with your advertising budget as if you were running it in-house without the stress of worrying about another person on the payroll.
With Malachi Marketing LLC you only pay for the work we actually handle. In the long run this saves you money. Money that can be put towards increasing your advertising budget and promoting the company that you love so much.
It is very time-consuming to gather all of the information from each of the proposed publications and various medias that you may be interested in advertising with. We already have established relationships with the majority of the local medias. You then have to figure out which ones are going to hit your target audience and bring you ROI. Because we are already actively using many of these media options we already have a good sense of their demographics and their reach.
There are small things to ask for, that on your own you may forget because you have other priorities that need to be addressed with the everyday operations of your business. Those questions can be delegated to us to find the answers.
When possible we look for ways to help you capitalize on co-op dollars that may be available to your company. You may have never taken the time to capitalize on this because it can be mind-boggling to say the least. For businesses that have co-op available and are not using it … that is where we can help the most.
Here is a great example where hiring us could have helped you gain and save money at the same time:
Let’s say that last year you carried a brand that offered you $10,000 in co-op funds but at the end of the year when you look back you never filed for a single penny of it.
You may have spent a grand total of $20,000 in advertising last year out of your own pocket and totally let $10,000 slip right through your hands.
That is where we can come in and help you use that money towards your advertising at a fraction of what it would cost you to hire a full-time employee to make sure those funds are used.
At $10,000 in refundable co-op it would not be wise to hire someone full or even part-time to handle it for your company. But there is an alternative. Hire us at a percentage of the over all advertising that we handle for your company, and you will be way ahead of the game at the end of the year.
The services that we offer replace the need to hire an in-house advertising / marketing person but still keep you up-to-date with a regular advertising campaign.
You maintain complete control in-house of all of your advertising invoices and contracts while we take care of helping you fulfill those contracts and file for your co-op reimbursements.
We take the time to meet with you regularly to make sure that we are staying on track with your advertising campaigns and then we take care of designing and getting prior co-op approvals on the ads that are scheduled for publication or broadcast.
The next time you sit down and look over your budget and you are trying to figure out a way to stay on top of your advertising without hiring an employee … give us a call, we will set up a time to sit down to discuss how we can be of service and what we offer in return for our services. The initial consultation is free, so what do you have to lose for asking?
Malachi Marketing LLC can be reached at 330-827-8394. We have Independent Sales Consultants to help you with all of your marketing needs. From Print Products to Marketing Strategies including Co-op Reimbursement Management.