What is the benefit of hiring Malachi Marketing?

Written by Sarah J. Grezlik

Many companies today are trying to find ways to trim that fat off their budgets and yet keep their advertising at a progressive pace. That can be very difficult if you are contemplating hiring a full-time employee to handle only the advertising and Social Media aspect of your business. Malachi Marketing LLC offers a solution that many smaller companies have come to embrace.

The typical advertising agency can be out of reach for many small businesses to implore for help with their advertising, and based on the income and the size of the company it may not be feasible. Large scale advertising agencies can offer big companies great exposure on a larger scale nationally and produce top of the line campaigns that a smaller company could never afford. So how does the smaller company keep up and grow when the budget keeps them from progressing to that level?

That is where a business like Malachi Marketing LLC can offer the solution that you are looking for. Because we are independent you are not burdened with normal employee issues that a full-time or even a part-time employee would require the company to take care of.

Now you can hire a company part-time based on the actual work that is handled for a fraction of what it would cost the company to hire a full-time or even a part-time employee. You have the same control over what is happening with your advertising budget as if you were running it in-house without the stress of worrying about another person on the payroll.

With Malachi Marketing LLC you only pay for the work we actually handle. In the long run this saves you money. Money that can be put towards increasing your advertising budget and promoting the company that you love so much.

It is very time-consuming to gather all of the information from each of the proposed publications and various medias that you may be interested in advertising with. We already have established relationships with the majority of the local medias. You then have to figure out which ones are going to hit your target audience and bring you ROI. Because we are already actively using many of these media options we already have a good sense of their demographics and their reach.

There are small things to ask for, that on your own you may forget because you have other priorities that need to be addressed with the everyday operations of your business. Those questions can be delegated to us to find the answers.

When possible we look for ways to help you capitalize on co-op dollars that may be available to your company.  You may have never taken the time to capitalize on this because it can be mind-boggling to say the least. For businesses that have co-op available and are not using it … that is where we can help the most.

Here is a great example where hiring us could have helped you gain and save money at the same time:

Let’s say that last year you carried a brand that offered you $10,000 in co-op funds but at the end of the year when you look back you never filed for a single penny of it.

You may have spent a grand total of $20,000 in advertising last year out of your own pocket and totally let $10,000 slip right through your hands.

That is where we can come in and help you use that money towards your advertising at a fraction of what it would cost you to hire a full-time employee to make sure those funds are used.

At $10,000 in refundable co-op it would not be wise to hire someone full or even part-time to handle it for your company. But there is an alternative. Hire us at a percentage of the over all advertising that we handle for your company, and you will be way ahead of the game at the end of the year.

The services that we offer replace the need to hire an in-house advertising / marketing person but still keep you up-to-date with a regular advertising campaign.

You maintain complete control in-house of all of your advertising invoices and contracts while we take care of helping you fulfill those contracts and file for your co-op reimbursements.

We take the time to meet with you regularly to make sure that we are staying on track with your advertising campaigns and then we take care of designing and getting prior co-op approvals on the ads that are scheduled for publication or broadcast.

The next time you sit down and look over your budget and you are trying to figure out a way to stay on top of your advertising without hiring an employee … give us a call, we will set up a time to sit down to discuss how we can be of service and what we offer in return for our services. The initial consultation is free, so what do you have to lose for asking?

Malachi Marketing LLC can be reached at 330-827-8394. We have Independent Sales Consultants to help you with all of your marketing needs. From Print Products to Marketing Strategies including Co-op Reimbursement Management.

 

 

Marketing Strategies – Malachi Marketing Concepts Give Your Business the Edge in Multi-Media Options

Written by Sarah J. Grezlik, owner of Malachi Marketing LLC

MarketingAdvertisingOnline Advertising, Websites, Blogging, Social Media, Radio, Newspaper, Yellow Pages, Television, Promotional Products, Coupon Clippers, Weekly’s, Daily’s, SEO, SMO, APPS, the list goes on and on.

How do you know where is the best place to spend your advertising dollars?

What is beneficial to your business?

Malachi Marketing LLC has a few tips to share with you to make your advertising dollars go farther.

Number one: before you go any farther and make any decisions at all about advertising stop and get to know your books. Yes that’s right, you need to know how much money you have to spend on advertising before you can take another step.

You must have a budget in place in order for your company to run efficiently, and a part of that budget needs to be a portion of your gross income that is set aside for advertising.

How do you come up with the correct amount to spend in advertising?

You first need to recognize where your business stands in terms of wants and needs for your clientele. Are you a grocery store that your customers will re-visit on a regular basis, or are you a car dealer that will not see your customer for at least two to five years between sales?

Is your location easy to find and great road frontage or are you tucked away in a back alley or on a country road in the middle of nowhere?

Do you have prices that fit every level of customer needs or are your price points targeting a higher income level?

The answers to these questions will help you to determine what percentage of your gross total needs to be invested in advertising.

The average business in America will invest between 2-7% of their annual gross income back into marketing their business. A well established business with a regular consistent clientele can get away with a 2% budget.

A business that is brand new and working to build their reputation and brand their company name may need to go as high as 7% until they are established. The average business will consistently invest between 3-4% annually in advertising.

Now that you have chosen which percentage you are comfortable investing in your company you can start to put a plan together for your annual advertising budget.

Think of it like a pie. To make this simple and easy to follow lets take a nice rounded number and a nice rounded equal part pie to give you an idea on how to start the set up of your budget.

Let’s start with a $40,000 annual advertising budget. (As your business grows, your budget will increase automatically with your income based on the percentage that you choose to invest in advertising).

Let’s say for the sake of making this simple that you are going to split your pie in equal fourths. Let’s say that you have decided that you are interested in advertising with your local newspaper, local radio stations, television and internet services. If we take our $40,000 and divide it equally between the four selections that we have made we have decided that we are going to invest $10,000 in each venue.

Now that we have chosen our venues we can now focus on how we are going to spend our annual budget. Ultimately what that means to you is this …. you can spend $10,000 in newspaper advertising, $10,000 in radio advertising, $10,000 in television advertising and finally $10,000 in internet services.

The next step is to put a plan into motion for the year. You have twelve months to look at spreading your $10,000 budget in. For the most part your budget should be evenly spent throughout the year.

But there are a few things to keep in mind that may make you spend more of your budget in one month compared to another. One of those things is your prime selling season, another would be an Anniversary Sale or Inventory Reduction Sale. During those times you will need to spend heavier to promote your event or season.

Since you should have a consistent message all the time you should not leave certain months out because it is your slow time.

During your slow times it is even more important to keep your business name top of mind. When your customer is ready to make the buying decision, you want to be the first one that comes to mind ultimately giving you the edge over your competition.

Having a well-rounded budget gives you more control over your advertising. In the end it also gives you more buying power because you will be more focused on getting the best bang for your buck.

There are many more advertising tips that will enhance your advertising campaigns and I will discuss those in future articles. But first …. know your books, and then you will be ready to take the next step.

At Malachi Marketing LLC, we offer services to help you with these big decisions and we do the research for you to make sure that the venues that you are considering are worth your investment. To contact me or one of my associates for assistance with your advertising, call us at 740-269-2705 or 330-827-8394. You can email us at malachimarketing@gmail.com.

Malachi Marketing LLC can be reached at 330-827-8394. We have Independent Sales Consultants to help you with all of your marketing needs. From Print Products to Marketing Strategies including Co-op Reimbursement Management.